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Nozomi Project Blog

My Journey towards Ethical Awareness

My Journey towards Ethical Awareness

True confession: Even though I am the founder and director of one of the very few social enterprises in Japan for women, I have not been very aware of the issues surrounding the fashion industry and ethical sustainability.

That all began to change two years ago.

After some deliberate consideration, my husband and I canceled our planned seaside  vacation to instead go as a family to Cambodia. Let’s just say our four children were not excited about this decision! Upon arrival, we were hosted by wonderful Cambodian friends also working with our organization. We told them that our goal was to see and experience “real life” in this developing country.

Those eight days changed our views of the world - our children included. We all fell in love with the children in the orphanage; we walked through the Killing Fields museums and our eyes and hearts could barely handle the pain we saw; we were deeply moved by seeing the poverty of the children and families surrounding the urban school built near the trash heaps. Yet as we walked through a new rescue center being built for vulnerable women, and talked with our new friends who are sacrificing to make a difference there, we felt new hope being born. 

And we wanted to be involved.

“What is your greatest need right now?” I asked our Cambodian partner one day in the van. I expected the obvious answer of finances, but Meng’s response surprised me:

“We need jobs for women and girls!”

Those words stayed with me as we returned to Japan. Here in Ishinomaki, we've gained experience creating jobs for women by operating Nozomi Project since the year after the 2011 tsunami. But... would that work in Cambodia? I couldn’t forget the teens and women I had met there who had no good options for their future. We had to try!

In February 2019, I returned to Phnom Penh, this time with my daughter and two of our Ishinomaki Nozomi team members. Three months later, we were able to make another trip with three Nozomi teammates. Each of these women was able to see, with their own eyes, the beauty of the Cambodian people and the incredible need for sustainable work. With each trip, my heart grew more committed to somehow making a difference. And with each trip, we gained clearer understanding of how we might be able to do just that. 

We are not alone. During those week-long trips, we made some amazing connections with others who are committed to finding new employment options for girls and women. We began exploring different partnership opportunities. And we have connections outside of Cambodia; could we use those to create jobs inside Cambodia? 

One evening I went out with two of our local friends. In one of the many “red light” districts in Phnom Penh, we went into several establishments and started talking with some of the young women who were not busy. One new friend "SH" said her parents pushed her and her two sisters to do this because they were ill and needed medical help. Another friend "L" shared that she could not find any other way to buy food for her young daughter. Heart-breaking story after heart-breaking story, these women became real people to me; they shared their lives with me and    the reasons that pushed them into such degrading work. 

We discovered that most Cambodian women learn how to sew — it is a nation-wide industry that has unfortunately led to widespread unethical practices and slave labor, even among children. We connected with women near the new rescue center who are willing to teach sewing skills to the rescue center's new and future residents. And through a chance elevator encounter, we have begun partnering with a wonderful denim company in that city that has built a fantastic ethically-sourced business. They are now selling quality-failed denim pieces to the women near the rescue center, which are being made into our new Dara Collection gift bags. It’s a small but important beginning. 

Although COVID has prevented further trips in 2020, we are so pleased to launch our new Dara Collection at this time. We are creating this new “sub-brand” from ethically sourced materials as we seek to be more intentionally ethical at Nozomi.

Even the name Dara (meaning “star” in the Khmer/Cambodian language) connects us across the ocean to something beyond our Ishinomaki world here. I hope and pray that our influence can expand in places like Cambodia, and that together our united efforts will help teen girls and women have new opportunities like what we would want our own daughters to have.  

Through my trips to Cambodia and seeing how the “fast fashion” industry has created an abusive system of manufacturing in countries like Cambodia, I have moved away from non-ethical retail purchases for my own clothes. I'm a regular at our local second-hand stores now, and I’ve found it worth saving up to buy a piece of clothing that has been ethically manufactured. It’s another small step that I can make.

 I feel like I’ve just started this journey of ethical awareness, with so much more to learn and consider. And I believe that each of our small steps can make a difference for young women like "SH" who deserve a better life.


Founder, Nozomi Project

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Giving Back: Flood Relief in Western Japan

Giving Back: Flood Relief in Western Japan

Western Japan was flooded after continuously heavy rains in July 2018. We caught up with Chad, who coordinated a team of volunteers on a relief trip. Read to the end for stories of beauty in brokenness in Kure!

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Nozomi joins the Navy!

"We drove two hours to get here because we couldn't wait to go shopping at the Nozomi Project!"

"I came last year and purchased two beautiful necklaces - one for me and one for my sister.  The one for my sister somehow never made it to her.  Oops!"


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White Day - Day for Reciprocating

Have you ever heard of White Day?  It's a holiday celebrated in Japan and it's all about reciprocating the gifts you received on Valentine's Day.  Isn't that fun?

Unlike the western notion of February 14, in Japan primarily women give chocolate gifts to men.  So March 14 is the day for returning the favor.  On White day, men buy a gift for the women who gave them chocolate.  Originally this was some kind of marshmallow treat, or white chocolate (hence the name "White Day"), but now anything goes.

Nozomi Project is honoring this day of giving by marking down four of our favorite lines of jewelry!  So Guys, here is your chance to follow the Japanese custom of White Day and enjoy purchasing beautiful gifts for the women in your life!  Women, you can take advantage of White Day as well by using this campaign as a chance to find great gifts for others and yourself.  White Day gives one more great reason to love Beauty from Brokenness.  


Iyori Stud Earrings: $24
Daiki Keychains: $24
Shiori Bookmarks: $24
Risa Ring: $30

Our friend and popular author and vlogger, Grace Buchele Mineta, has featured Nozomi Project in a recent vlog and explained the Japanese giving culture around White Day.  Check it out here.

Make sure to watch all the way until the end for a free shipping code you can use on your next purchase from Nozomi Project!

(White Day Sale starts 2/19, midnight EST, and ends 3/2, midnight EST.)

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Inhouse Models!

We have LOVED featuring our own staff this past week as our favorite models on Facebook!  We teamed together with our sister organization, Megumi Project.  Each of the women wore a Megumi scarf with a Nozomi accessory.  Here are a few that we have featured so far.  Aren't they beautiful?

Our Nozomi Project manager looks beautiful every day, but wearing this chic silky scarf and peach earrings makes her shine.  Find YOUR best color, and earrings to match. (Customers who order from one of our online stores will receive a free shipping coupon to order from our partner store). 

 Emi - You don’t need to live in Japan to wear these stylish ribbon scarves.  Style it around your waist, wear it around your neck, or tied in your hair as a long headband, you will love the versatility and the style of these one-of-a-kind repurposed scarves.  Emi completes her beautiful outfit with a matching luminous necklace from our Noa collection. 


For the young at heart!  Ayako is sporting a playful Megumi Project ribbon scarf (click here to see other options) with matching sky blue Mio earrings (see the selection of earrings at Nozomi Project here).  Repurposed has never been so fun.

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